hydra-dew you wonder?

If you could only have one skoah product for the rest of your life, I think it is safe to say we’d all pick the one product that is iconically skoah -  hydradew mask.

What makes the hydradew mask work?

This oil-free gel-based mask features an ingredient group call glycosaminoglycans (GAGs) – a vital, naturally-occurring substance that is part of a group of molecules that support youthfulness in skin. GAGs are water-binding molecules that can hold nearly 1000 times their own weight, which helps provide intense hydration to the skin. GAGs also hydrate between the skin cells, which helps to increase your moisture barrier and replenish it. The hydradew mask features glycosaminoglycans derived from vegetable skins as well as one of the most well-known GAG - hyaluronic acid.  

As the chief glycosaminoglycan in skin, Hyaluronic Acid works to keep every aspect of the skin stable, safeguarded and constantly renewed.

Hyaluronic acid is also a humectant, which is a category of skin care ingredients that draw moisture from their surroundings. Humectants are often found in water-based moisturizers, serums, and other leave-on skin care products because of their ability to help boost hydration for all skin types. What is impressive is that Hyaluronic Acid is considered a ‘smart nutrient’. It can adjust moisture absorption rates based on humidity - relative to the season and climate. This means it can give your skin the right amount of hydration without giving too much water (which can surprisingly be a problem because it can cause key substances holding skin’s surface intact to break down).

Hyaluronic acid can enhance moisture content beyond comparison to many other ingredients. At the same time, it revitalizes skin’s outer surface layers, so they look and feel softer, smoother, and radiantly hydrated. This instantly improves the appearance of fine lines and wrinkles.

Hyaluronic acid’s moisture-binding characteristic is exceptionally important when it comes to skin aging. When we’re young, our skin can hold onto water and retain a balanced amount of moisture, but it loses this ability as we age. The result is a visible loss of firmness, pliability, and a diminished appearance of plumpness and suppleness (hello, wrinkles). Simply put, hyaluronic acid has powerful anti-aging properties.

The last hydrating ingredient found in the hydradew mask is sea kelp algae which helps hydrate the skin without a heavy feeling – adding to the lightweight gel texture we all love in the hydradew mask.  The sea kelp algae binds water and pulls in hydration to the outer skin layer. When used in skin care products, it helps give the skin a hydrated, dewy appearance.

 

Here are some Frequently Asked Questions about the hydradew mask:

Do I wash it off because it is a mask? 

You can after 15 minutes, but you can also leave it on underneath your moisturizer for a dose of additional hydration for the day. We like to say it's a drink of water for your skin, as your skin will absorb it. An easy way to quench your skin!

 

It smells soooo good, can I eat it?? 

As amazing as it smells, we wouldn't suggest ingesting it. Granted we haven't personally tried, but it'll probably be a lot better on your skin than in your belly ;) You can definitely put it in your fridge though to have a cool dose of hydradew on your morning face, just don't mistaken it for your breakfast.

 

It feels so good on my face, could I take a bath in hydradew? 

Technically you could use it all over your body if you needed to, but you'd probably need a lot of hydradew. It’s also really great for sunburns if it does come up in the summer - but hopefully you don't get a full body burn!

 

When's the best time to use it? 

Honestly whenever you feel like your skin is feeling a little tight and dehydrated, whether it's your entire face or just a few spots. You can use it once or twice a day to really amp up your hydration. One tip we love to share is that you can even mix a little bit into your daily moisturizer to boost your hydration!

 

I think I'm addicted... is it bad that I use it all the time?? 

Not at all, since hydradew works on all skin types and is oil-free, you can definitely be addicted. So even using it twice a day, every day, is totally fine! As long as you have happy, hydrated skin, we won't tell you no.

 

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