the magic of charcoal

Sometimes it's hard to believe all the hype when there are so many products and ingredients out there talking a pretty big game. In this video we've demonstrated that activated charcoal (the key ingredient in our charcoal mask and charcoal kleanser) lives up to its claims. The blue colouring in the water represents dirt, oil and impurities in your skin. Once we've added the activated charcoal, it gets to work drawing those impurities out of the water, clarifying it, much like it does with your skin!

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